Blogging for business is all about writing articles with the right keywords. Our goal is to come up on Google's first page when somebody types in " apartment for students in san diego" or "student housing san diego" or "room for rent summer los angeles".
The first question to ask ourselves is: "What do students type into Google when they are moving to a new city and looking for housing?"
I think that a 20 year-old girl living in Boston and moving to Los Angeles for a summer internship would type into Google: "summer housing Los Angeles". What would YOU type?!
So brainstorming on keywords is a very important step. Once we know which keywords are the most popular, we know which keywords to use in our blog article to reach a maximum of people.
Do you know the Keyword Tool Planner from Google? It's a free tool that tells you how often people look for specific keywords. It told me that there are about 30 queries per month for "summer housing Los Angeles". Pretty cool tool, right?! Your turn to try it out. Please use our account information to access the KeyWord Tool Planner:
Choose the option "Get Search Volume for a specific keyword or group them into..." and start playing with it!
Photo by esocialmediashop